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Mailchimp Review 2026
Pricing, Features & Alternatives
Leading email marketing and automation platform with landing pages and audience management.
Key Features
✓Email Builder
✓Automation Workflows
✓Audience Segmentation
✓A/B Testing
✓Landing Pages
✓Social Posting
✓Analytics
✓Integrations
Pricing Plans
Free
$0/mo
- ✓500 contacts
- ✓1,000 sends/month
- ✓Email builder
- ✓Basic reporting
Essentials
$13/mo
- ✓5,000 contacts
- ✓Email scheduling
- ✓A/B testing
- ✓24/7 support
Standard
$20/mo
- ✓6,000 contacts
- ✓Automations
- ✓Retargeting ads
- ✓Custom templates
Premium
$350/mo
- ✓10,000+ contacts
- ✓Advanced segmentation
- ✓Multivariate testing
- ✓Phone support
Pros & Cons
Pros
- +Easy drag-and-drop builder
- +Good free tier
- +Excellent analytics
- +Huge template library
Cons
- -Gets expensive with growth
- -Limited automation on lower tiers
- -Contact-based pricing adds up
Frequently Asked Questions
Is Mailchimp worth it in 2026?▾
With a score of 8.5/10, Mailchimp is one of the top-rated Email Marketing tools available. Easy drag-and-drop builder is often cited as its biggest strength.
How much does Mailchimp cost?▾
Mailchimp pricing starts at $0/mo. They offer 4 pricing tiers: Free ($0/mo), Essentials ($13/mo), Standard ($20/mo), Premium ($350/mo).
What are the best alternatives to Mailchimp?▾
Top alternatives to Mailchimp include Kit (ConvertKit), Constant Contact. Each offers different strengths depending on your needs and budget.
Does Mailchimp offer a free plan?▾
Yes, Mailchimp offers a free plan with features including 500 contacts, 1,000 sends/month, Email builder.