Mailchimp vs Constant Contact: Which is Better in 2026?
A detailed side-by-side comparison to help you choose between Mailchimp and Constant Contact.
M
Mailchimp
Starting at $0/mo
Leading email marketing and automation platform with landing pages and audience management.
Pros
- + Easy drag-and-drop builder
- + Good free tier
- + Excellent analytics
- + Huge template library
Cons
- - Gets expensive with growth
- - Limited automation on lower tiers
- - Contact-based pricing adds up
C
Constant Contact
Starting at $12/mo
Email marketing and digital marketing platform with event management and social tools.
Pros
- + Easy for beginners
- + Event management tools
- + Good deliverability
- + Strong support
Cons
- - Dated template designs
- - Limited automation
- - Higher price for features offered
Feature-by-Feature Comparison
| Feature | Mailchimp | Constant Contact |
|---|---|---|
| Email Design | 10/10 | 8/10 |
| Automations | 8/10 | 6/10 |
| Free Tier | 7/10 | 0/10 |
| Deliverability | 7/10 | 9/10 |
| Event Marketing | 3/10 | 9/10 |
| Support | 6/10 | 9/10 |
| Reporting | 9/10 | 7/10 |
| Integrations | 9/10 | 7/10 |
Pricing Comparison
Mailchimp Pricing
Free$0/mo
Essentials$13/mo
Standard$20/mo
Premium$350/mo
Constant Contact Pricing
Lite$12/mo
Standard$35/mo
Premium$80/mo
Our Verdict
Mailchimp leads with a more generous free tier, stronger automation builder, and better design flexibility, while Constant Contact excels at event marketing, live support, and higher deliverability rates out of the box. Choose Mailchimp for sophisticated automations and a modern interface; choose Constant Contact if you rely on event invitations and prefer phone-based customer support.
Related Comparisons
Frequently Asked Questions
Is Mailchimp or Constant Contact better?▾
Mailchimp leads with a more generous free tier, stronger automation builder, and better design flexibility, while Constant Contact excels at event marketing, live support, and higher deliverability rates out of the box. Choose Mailchimp for sophisticated automations and a modern interface; choose Constant Contact if you rely on event invitations and prefer phone-based customer support.
Which is cheaper, Mailchimp or Constant Contact?▾
Mailchimp starts at $0/mo while Constant Contact starts at $12/mo. However, pricing depends on your team size and required features, so compare the tiers carefully.
Can I migrate from Mailchimp to Constant Contact?▾
Yes, both tools support data import/export. Most users can migrate their data in a few hours. Some tools also offer migration assistance for larger accounts.
Which has better customer support?▾
Both Mailchimp and Constant Contact offer email and chat support. Higher-tier plans from both vendors include priority or phone support. Check the specific plan details for your needs.