Hootsuite vs Sprout Social: Which is Better in 2026?
A detailed side-by-side comparison to help you choose between Hootsuite and Sprout Social.
H
Hootsuite
Starting at $99/mo
Enterprise social media management platform for scheduling, monitoring, and analytics.
Pros
- + Supports many platforms
- + Strong analytics
- + Good team features
- + Social listening included
Cons
- - Expensive for small businesses
- - Interface can feel cluttered
- - Free plan was removed
S
Sprout Social
Starting at $249/seat/mo
Premium social media management and intelligence platform for brands and agencies.
Pros
- + Best-in-class analytics
- + Excellent social listening
- + Beautiful interface
- + Strong CRM features
Cons
- - Very expensive
- - Per-seat pricing adds up quickly
- - Overkill for small businesses
Feature-by-Feature Comparison
| Feature | Hootsuite | Sprout Social |
|---|---|---|
| Analytics | 8/10 | 10/10 |
| Value for Money | 7/10 | 4/10 |
| Social Listening | 8/10 | 9/10 |
| Team Features | 8/10 | 9/10 |
| Scheduling | 9/10 | 8/10 |
| CRM Features | 5/10 | 9/10 |
| Platform Support | 9/10 | 8/10 |
| Ease of Use | 7/10 | 8/10 |
Pricing Comparison
Hootsuite Pricing
Professional$99/mo
Team$249/mo
EnterpriseCustom
Sprout Social Pricing
Standard$249/seat/mo
Professional$399/seat/mo
Advanced$499/seat/mo
Our Verdict
Hootsuite is the more affordable multi-network management tool for teams that need scheduling at scale, while Sprout Social commands a premium for its best-in-class analytics, unified inbox, and CRM-style social engagement. Choose Hootsuite for budget-conscious teams managing many channels; choose Sprout Social for brands that treat social as a revenue channel and need actionable reporting for stakeholders.
Related Comparisons
Frequently Asked Questions
Is Hootsuite or Sprout Social better?▾
Hootsuite is the more affordable multi-network management tool for teams that need scheduling at scale, while Sprout Social commands a premium for its best-in-class analytics, unified inbox, and CRM-style social engagement. Choose Hootsuite for budget-conscious teams managing many channels; choose Sprout Social for brands that treat social as a revenue channel and need actionable reporting for stakeholders.
Which is cheaper, Hootsuite or Sprout Social?▾
Hootsuite starts at $99/mo while Sprout Social starts at $249/seat/mo. However, pricing depends on your team size and required features, so compare the tiers carefully.
Can I migrate from Hootsuite to Sprout Social?▾
Yes, both tools support data import/export. Most users can migrate their data in a few hours. Some tools also offer migration assistance for larger accounts.
Which has better customer support?▾
Both Hootsuite and Sprout Social offer email and chat support. Higher-tier plans from both vendors include priority or phone support. Check the specific plan details for your needs.